Cider brand Bulmers has implemented a multi-million pound advertising campaign as it looks to position itself as the “catalyst to colourful nights out.”
Titled ‘Live Colourful,’ the campaign uses a number of urban settings as the appropriately colourful backdrop to summer drinking, reflecting the five different colours used on Bulmers’ packaging.
Brand owner Heineken will run adverts across TV, national press, online and outdoor media across the summer.
In addition, Bulmers is collaborating with artists to create eye-catching graphics to accompany the Live Colourful campaign.
“Live Colourful is a celebration of Bulmers’ diverse and exciting range of flavoured ciders and a manifestation of the brand belief that variety and choice – living colourfully – leads to more vibrant and exciting consumer experiences,” explains Jacco van Der Linden, marketing director at Heineken.