Heineken and Facebook toast marketing partnership
Heineken is looking to build on past successes in the social media marketing sphere through a new partnership with Facebook. The two firms will work together on creating engaging online content for the...
View ArticleHeineken, We7 tune up for Valentine’s Day music marketing push
Brands are using a combination of music and online marketing activity to create engagement around Valentine’s Day this February. Heineken is launching a Facebook app that will allow fans to send one of...
View ArticleJohn Smith’s stakes reputation on Grand National responsible drinking message
John Smith’s is hoping to generate favourable PR by launching a responsible drinking campaign around the weekend of the Grand National. It is the Heineken-owned brand’s first attempt to run responsible...
View ArticleHeineken aims to be class apart in crowded beer sector
Heineken is looking to stand out from the crowd with a brand repositioning strategy based around crowdsourcing new advertising ideas and packaging designs. The firm will drive innovation in its...
View ArticleHeineken paints London green in Olympic marketing push
Official Olympic sponsor Heineken is ramping up its marketing activity for the Games by painting 150 London pubs green. The marketing stunt is part of the Dutch brewer’s raft of promotional activity...
View ArticleHeineken readies James Bond Skyfall campaign
After causing a bit of stir through its sponsorship of the latest James Bond movie, Skyfall, beer brand Heineken is preparing a major multi-channel marketing campaign in the run-up to the film’s...
View ArticleHeineken invites fans to take James Bond challenge
Heineken’s tie-up with forthcoming James Bond film Skyfall has moved up a notch ahead of the movie’s imminent release. Fans of the Dutch beer brand are being invited to take a 007-style challenge via...
View ArticleBudweiser angry with negative portrayal in Hollywood film
AB InBev had said it is “disappointed” with Paramount Pictures for featuring the Budweiser brand in scenes depicting alcohol misuse. The film called Flight stars Denzel Washington and tells the story...
View ArticleBulmers advertising campaign promises to ‘Live Colourful’
Cider brand Bulmers has implemented a multi-million pound advertising campaign as it looks to position itself as the “catalyst to colourful nights out.” Titled ‘Live Colourful,’ the campaign uses a...
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